{"id":8573,"date":"2017-04-21T18:00:52","date_gmt":"2017-04-21T09:00:52","guid":{"rendered":"https:\/\/anthem00.xsrv.jp\/2023_new_tcd\/?p=6973"},"modified":"2021-02-09T15:48:57","modified_gmt":"2021-02-09T06:48:57","slug":"marketing-ltv","status":"publish","type":"post","link":"https:\/\/anthem00.xsrv.jp\/2023_new_tcd\/2017\/04\/marketing-ltv.html","title":{"rendered":"\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u304c\u6fc0\u6226\u3092\u52dd\u3061\u629c\u304f\u305f\u3081\u306b&quot;\u7d76\u5bfe\u306b\u77e5\u3063\u3066\u304a\u304d\u305f\u3044&quot;\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a71\u3057"},"content":{"rendered":"<div id=\"complete\">\n<p>\u73fe\u5728\u3001\u7f8e\u5bb9\u5ba4\u306f\u30b3\u30f3\u30d3\u30cb\u3088\u308a\u3082\u7d045\u500d\u3082\u6570\u304c\u591a\u3044\u3068\u3044\u3046\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7f8e\u5bb9\u5ba4\u3001\u30a8\u30b9\u30c6\u30b5\u30ed\u30f3\u3001\u6574\u4f53\u9662\u306a\u3069\u306e<strong>\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u306f\u5e74\u3005\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u3001\u6700\u3082\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u696d\u7a2e<\/strong>\u306e\u3046\u3061\u306e\uff11\u3064\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u5168\u56fd\u7684\u306b\u30d5\u30e9\u30f3\u30c1\u30e3\u30a4\u30ba\u5c55\u958b\u3092\u3057\u306a\u304c\u3089\u4e8b\u696d\u898f\u6a21\u3092\u62e1\u5927\u3057\u300c\u5229\u76ca\u3092\u51fa\u3057\u7d9a\u3051\u308b\u30b5\u30ed\u30f3\u300d\u304c\u3042\u308b\u4e00\u65b9\u3067\u3001\u304a\u5e97\u3092\u7dad\u6301\u3059\u308b\u306e\u304c\u7cbe\u4e00\u676f\u3067\u300c\u30b7\u30d3\u30a2\u306a\u7d4c\u55b6\u72b6\u614b\u304c\u7d9a\u3044\u3066\u3044\u308b\u4e2d\u5c0f\u898f\u6a21\uff08\u500b\u4eba\u5e97\u3092\u542b\u3080\uff09\u306e\u30b5\u30ed\u30f3\u300d\u3082\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"border-bottom:dotted 1px\" >\u305d\u308c\u3067\u306f\u306a\u305c\u3001\u540c\u3058\u696d\u7a2e\u3067\u540c\u69d8\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u306b\u3082\u95a2\u308f\u3089\u305a\u3001\u3053\u306e\u3088\u3046\u306a\u5dee\u304c\u5e83\u304c\u3063\u3066\u3057\u307e\u3046\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n<p>\u30b7\u30d3\u30a2\u306a\u72b6\u6cc1\u304b\u3089\u629c\u3051\u51fa\u305b\u306a\u3044\u5e97\u8217\u306f\u300c\u30b9\u30bf\u30c3\u30d5\u306e\u6280\u8853\u3001\u5e97\u8217\u306e\u5185\u88c5\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3092\u5411\u4e0a\u3059\u308b\u3053\u3068\uff08\u3082\u3061\u308d\u3093\u91cd\u8981\u3067\u3059\u304c\uff09\u304c\u91cd\u8981\u300d\u3060\u3068\u8003\u3048\u307e\u3059\u304c\u3001\u5229\u76ca\u3092\u51fa\u3057\u7d9a\u3051\u308b\u5e97\u8217\u306f\u300c\u5b89\u5b9a\u7684\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u96c6\u5ba2\u300d\u3068\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u3066\u56fa\u5b9a\u5ba2\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u300d\u3060\u3068\u3044\u3046\u3053\u3068\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3010<strong>\u5229\u76ca\u306e\u4e0a\u304c\u308b\u4ed5\u7d44\u307f\u3092\u6301\u3063\u3066\u3044\u308b\u304b\uff1f\u3044\u306a\u3044\u304b\uff1f<\/strong>\u3011\u304c1\u756a\u5927\u304d\u306a\u9055\u3044\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u3053\u3053\u3067\u306f\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u304c\u6fc0\u6226\u3092\u52dd\u3061\u629c\u304f\u305f\u3081\u306b\u300c<span style=\"border-bottom:dotted 1px\" >\u5b89\u5b9a\u7684\u306a\u96c6\u5ba2\u3092\u78ba\u4fdd\u3057\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u3001\u5229\u76ca\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u306e\u4f5c\u308a\u65b9<\/span>\u300d\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n<h3 class=\"style3\">\n\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u306e\u73fe\u5728\u306e\u96c6\u5ba2\u5b9f\u60c5\u3068\u306f\uff1f<br \/>\n<\/h3>\n<p>\u30b5\u30ed\u30f3\u7cfb\u306e\u5e97\u8217\uff08\u6614\u304b\u3089\u5730\u57df\u306b\u6839\u4ed8\u304d\u56fa\u5b9a\u5ba2\u3060\u3051\u3067\u304a\u5e97\u304c\u6210\u308a\u7acb\u3063\u3066\u3044\u308b\u7406\u9aea\u5e97\u3067\u306f\u306a\u3044\uff09\u3067\u5229\u76ca\u3092\u51fa\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u300c<strong>\u5b89\u5b9a\u7684\u306b\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u96c6\u5ba2<\/strong>\u300d\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3072\u3068\u6614\u524d\u3067\u3042\u308c\u3070\u300c\u5e97\u982d\u770b\u677f\u306b\u3088\u308b\u98db\u3073\u8fbc\u307f\u300d\u3084\u300c\u65b0\u805e\u5e83\u544a\u3084\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\u300d\u306a\u3069\u304c\u4e3b\u6d41\u3067\u3057\u305f\u304c\u3001\u73fe\u5728\u3067\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304c\u666e\u53ca\u3057\u305f\u3053\u3068\u306b\u3088\u3063\u3066\u3001<span style=\"border-bottom:dotted 1px\" >\u7f8e\u5bb9\u7cfb\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3057\u3001\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3084\u4fa1\u683c\u3001\u304a\u5e97\u306e\u8a55\u4fa1\u306a\u3069\u3092\u8abf\u3079\u3066\u304b\u3089\u4e88\u7d04\u3092\u3059\u308b\u4eba\u304c\u591a\u304f\u306a\u3063\u3066\u304a\u308a\u3001\u30dd\u30fc\u30bf\u30eb\uff08\u53e3\u30b3\u30df\uff09\u30b5\u30a4\u30c8\u304b\u3089\u306e\u96c6\u5ba2\u306f\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u306b\u306a\u3063\u3066\u3044\u307e\u3059<\/span>\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv.jpg\" alt=\"\" width=\"1580\" height=\"960\" class=\"aligncenter size-full wp-image-6977\" \/><\/p>\n<p>\u3057\u304b\u3057\u3001\u30db\u30c3\u30c8\u30da\u30c3\u30d1\u30fc\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u3084\u697d\u5929\u30d3\u30e5\u30fc\u30c6\u30a3\u30fc\u3001\u30a8\u30ad\u30c6\u30f3\u306a\u3069\u304b\u3089\u96c6\u5ba2\u3059\u308b\u305f\u3081\u306b\u306f\u591a\u304f\u306e\u5e83\u544a\u8cbb\u304c\u304b\u304b\u308a\u3001\u8cc7\u672c\u529b\u306e\u3042\u308b\u30e9\u30a4\u30d0\u30eb\u5e97\u306b\u306f\u592a\u5200\u6253\u3061\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u7279\u306b\u3001\u58f2\u4e0a\u306e\u7d0450\uff05\u3068\u3082\u8a00\u308f\u308c\u308b\u4eba\u4ef6\u8cbb\u304c\u304b\u304b\u308b\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u3067\u306f\u3001\u4eee\u306b\u591a\u304f\u306e\u65b0\u898f\u9867\u5ba2\u3092\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u308c\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306e<span style=\"border-bottom:dotted 1px\" >\u30a8\u30b9\u30c6\u30a3\u30b7\u30e3\u30f3\u3001\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u3001\u5c02\u9580\u8cc7\u683c\u3092\u6301\u3063\u305f\u6280\u8853\u8005\u304c\u5fc5\u8981\u3068\u306a\u308a\u3001\u30b9\u30bf\u30c3\u30d5\u306e\u6280\u8853\u3084\u77e5\u8b58\u3001\u7d4c\u9a13\u3092\u30b5\u30fc\u30d3\u30b9\u3068\u3057\u3066\u63d0\u4f9b\u3059\u308b\u30d3\u30b8\u30cd\u30b9\u306e\u5834\u5408\u3001\u3053\u306e\u4eba\u4ef6\u8cbb\u306f\u7c21\u5358\u306b\u524a\u6e1b\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093<\/span>\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u3001\u7652\u3057\u306e\u7a7a\u9593\u3092\u63d0\u4f9b\u3059\u308b\u30a8\u30b9\u30c6\u30b5\u30ed\u30f3\u3067\u3042\u308c\u3070\u5e97\u8217\u306e\u5185\u88c5\u8cbb\u3001\u7f8e\u767d\u3084\u75e9\u8eab\u306a\u3069\u306e\u7f8e\u5bb9\u30a8\u30b9\u30c6\u3067\u306f\u9ad8\u984d\u306a\u6a5f\u5668\uff08\u30e1\u30f3\u30c6\u30ca\u30f3\u30b9\u3084\u30ea\u30fc\u30b9\u8cbb\u7528\u3092\u542b\u3080\uff09\u3092\u306f\u3058\u3081\u3001\u5bb6\u8cc3\u3001\u5149\u71b1\u8cbb\u3001\u6750\u6599\u8cbb\u306a\u3069\u306e\u591a\u304f\u306e\u56fa\u5b9a\u8cbb\u304c\u639b\u304b\u304b\u308b\u305f\u3081\u3001\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305a\u982d\u306e\u60a9\u307e\u305b\u3066\u3044\u308b\u7d4c\u55b6\u8005\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv04.jpg\" alt=\"\" width=\"1580\" height=\"208\" class=\"aligncenter size-full wp-image-6979\" \/><\/p>\n<p>\u3057\u304b\u3057\u3001\u300c<span style=\"border-bottom:dotted 1px\" >\u4eba\u4ef6\u8cbb\u3084\u305d\u306e\u4ed6\u306e\u7d4c\u8cbb\u3092\u524a\u3063\u3066\u306a\u3093\u3068\u304b\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3078\u306e\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u30fb\u30fb<\/span>\u300d\u3068\u60a9\u3080\u524d\u306b\u3001\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u3067\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u306f\u3001\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3068\u3044\u3046\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3 class=\"style3\">\n\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3059\u308b\u524d\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc<br \/>\n<\/h3>\n<p>\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u3067\u306f\u3010\u5ba2\u5358\u4fa1\u30fc\u7d4c\u8cbb\uff08\u4eba\u4ef6\u8cbb\uff0b\u5bb6\u8cc3\uff0b\u5e83\u544a\u8cbb\uff09\uff1d\u5229\u76ca\u3011\u3068\u3044\u3046\u5358\u767a\u7684\u306a\u8a08\u7b97\u3067\u306f\u306a\u304f\u3001<span style=\"border-bottom:dotted 1px\" >1\u4eba\u306e\u9867\u5ba2\u304c\u751f\u6daf\u306b\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u7d2f\u8a08\u5229\u76ca\u3092\u8868\u3059\u30e9\u30a4\u30d5\u30bf\u30a4\u30e0\u30d0\u30ea\u30e5\u30fc\uff08LTV\uff09\u3068\u3044\u3046\u8003\u3048\u65b9\u3092\u77e5\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059<\/span>\u3002\uff08\u751f\u6daf\u3068\u8a00\u3063\u3066\u308220\u5e74\uff5e30\u5e74\u306e\u9593\u30011\u3064\u306e\u5e97\u8217\u306b\u901a\u3044\u7d9a\u3051\u308b\u3053\u3068\u3092\u898b\u8fbc\u3093\u3067\u8a08\u7b97\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u696d\u7a2e\u306b\u3088\u3063\u3066\u6570\u30f6\u6708\u304b\u30893\u5e74\u3068\u3044\u3063\u305f\u4e88\u6e2c\u53ef\u80fd\u306a\u671f\u9593\u3067\u8a08\u7b97\u3057\u307e\u3059\u3002\uff09<\/p>\n<p>\u6975\u7aef\u306a\u4f8b\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u4eee\u306b\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3057\u3066\u65b0\u898f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u305d\u306e\u5f8c1\u5ea6\u3082\u30ea\u30d4\u30fc\u30c8\u3059\u308b\u3053\u3068\u306a\u304f\u304a\u5ba2\u69d8\u3092\u9003\u304c\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u306b\u306f\u3001\u3010\u5ba2\u5358\u4fa110,000\u5186 \u00d7 \u5229\u76ca\u738720% \u00d7 \u30ea\u30d4\u30fc\u30c80\u56de = LTV2,000\u5186\u3011\u3068\u306a\u308a\u3001\u5e83\u544a\u8cbb\u3092\u639b\u3051\u308c\u3070\u639b\u3051\u308b\u307b\u3069\u5229\u76ca\u3092\u5727\u8feb\u3057\u3066\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u30011\u4eba\u306e\u9867\u5ba2\u306e\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3010<strong>\u5ba2\u5358\u4fa110,000\u5186 \u00d7 \u5229\u76ca\u738720% \u00d7 \u30ea\u30d4\u30fc\u30c8\uff082\u30f6\u6708\u306b1\u56de\u00d72\u5e74\uff1d12\u56de\uff09\uff1d LTV24,000\u5186<\/strong>\u3011\u3068\u306a\u308a\u5168\u4f53\u306e\u58f2\u4e0a\u984d\u304c\u5927\u304d\u304f\u306a\u308a\u3001\u3053\u306e\u30ea\u30d4\u30fc\u30c8\u306b\u3088\u3063\u3066\u5229\u76ca\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv06.jpg\" alt=\"\" width=\"1580\" height=\"280\" class=\"aligncenter size-full wp-image-6981\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u4f4e\u3044\u5e97\u8217\u3067\u306f\u30011\u56de\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u4ee5\u5185\u306b\u5e83\u544a\u8cbb\u3092\u6291\u3048\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u304c\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u306e\u9ad8\u3044\u5e97\u8217\u3067\u306f\u30011\u56de\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u5f97\u3089\u308c\u308b\u5229\u76ca\u4ee5\u4e0a\u306e\u5e83\u544a\u8cbb\u3092\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u5229\u76ca\u3092\u51fa\u3057\u7d9a\u3051\u308b\u30b5\u30ed\u30f3\u306f\u300c\u8cc7\u672c\u529b\u304c\u3042\u308b\u304b\u3089\u591a\u304f\u306e\u5e83\u544a\u8cbb\u3092\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u5b9f\u306f\u300c<span style=\"border-bottom:dotted 1px\" >\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u30811\u4eba\u306e\u9867\u5ba2\u306e\u5e73\u5747LTV\u3092\u4f38\u3070\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5e83\u544a\u8cbb\uff08CPA\uff09\u3092\u591a\u304f\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u308b<\/span>\u300d\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u306d\u3002<\/p>\n<h3 class=\"style3\">\n\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u3092\u4e0b\u3052\u308b\u305f\u3081\u306e\u65bd\u7b56<br \/>\n<\/h3>\n<p>\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u5e83\u544a\u8cbb\u306f\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u58f2\u4e0a\u304b\u3089\u7d4c\u8cbb\u3092\u5dee\u3057\u5f15\u3044\u305f\u300c\u6b8b\u308a\u306e\u5229\u76ca\u304b\u3089\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3059\u308b\u300d\u3068\u3044\u3046\u8003\u3048\u3067\u306f\u306a\u304f\u3001\u30ea\u30d4\u30fc\u30c8\u7387\uff082\u30f6\u6708\u306b1\u56de\u00d72\u5e74\uff1d12\u56de\uff09\u3092\u9ad8\u3081\u3066\u300c\u5e73\u5747LTV\u304b\u3089\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u3092\u7b97\u51fa\u300d\u3057\u307e\u3059\u3002<\/p>\n<p>2,000\u5186\u306e\u5229\u76ca\u304b\u3089\u5e83\u544a\u8cbb\u3092\u637b\u51fa\u3057\u3088\u3046\u3068\u3059\u308b\u3068\u3001CPA\u30922,000\u5186\u4ee5\u5185\u306b\u6291\u3048\u306a\u3051\u308c\u3070\u5373\u8d64\u5b57\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001<span style=\"border-bottom:dotted 1px\" >LTV\u304b\u3089\u7b97\u51fa\u3057\u305fCPA\u309210,000\u5186\u3068\u3057\u305f\u5834\u5408\u306b\u306f\u300110\u30f6\u6708\u5f8c\uff082,000\u5186\u00d75\u56de\uff09\u306b\u306f\u56de\u53ce\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u306e\u5f8c\u306f&#8221;\u5229\u76ca\u3092\u4e0a\u4e57\u305b&#8221;\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv08.jpg\" alt=\"\" width=\"1580\" height=\"828\" class=\"aligncenter size-full wp-image-6985\" \/><\/p>\n<p>\u3064\u307e\u308a\u3001\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u3066LTV\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u4e00\u4eba\u5f53\u305f\u308a\u306e\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092&#8221;\u4e0a\u3052\u308b&#8221;\u3053\u3068\u304c\u3067\u304d\u3001\u300c<strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306b\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u306b\u4f9d\u5b58\u3059\u308b<\/strong>\u300d\u306e\u3067\u306f\u306a\u304f\u3001\u300c<strong>\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306e\u305f\u3081\u306b\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3092\u6d3b\u7528\u3059\u308b<\/strong>\u300d\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u308f\u3051\u3067\u3059\u306d\u3002<\/p>\n<p>\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3078\u306e\u5e83\u544a\u8cbb\u3092\u30e9\u30a4\u30d0\u30eb\u5e97\u3088\u308a\u3082\u591a\u304f\u639b\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u5fc5\u7136\u7684\u306b\u512a\u826f\u306a\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u7e70\u308a\u8fd4\u3057\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u300c\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u3066LTV\u3092\u4f38\u3070\u3059\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u65b0\u898f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u30922,000\u5186\u304b\u308910,000\u5186\u306b\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e9\u30a4\u30d0\u30eb\u5e97\u3088\u308a\u3082\u591a\u304f\u306e\u5e83\u544a\u8cbb\u3092\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3078\u6295\u4e0b\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304c\u3001\u3057\u304b\u3057\u30fb\u30fb<\/p>\n<p>\u5f53\u7136\u3067\u3059\u304c\u300c<strong>\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\uff08CPA\uff09\u306f\u4f4e\u304f\u6291\u3048\u308b<\/strong>\u300d\u3053\u3068\u306b\u8d8a\u3057\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u30011\u3064\u306e\u5a92\u4f53\u306b\u4f9d\u5b58\u3057\u305f\u96c6\u5ba2\u3067\u306f\u7d4c\u55b6\u57fa\u76e4\u3092\u5b89\u5b9a\u3055\u305b\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3001\u7121\u6599\u3067\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u6301\u3064\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv10.jpg\" alt=\"\" width=\"2013\" height=\"1239\" class=\"aligncenter size-full wp-image-6987\" \/><\/p>\n<p>\u4eee\u306b\u3001\u6bce\u670830\u4e07\u5186\u306e\u5e83\u544a\u8cbb\u3092\u639b\u3051\u3066\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u304b\u308930\u4eba\u306e\u65b0\u898f\u9867\u5ba2\u3092\u96c6\u5ba2\u3057\u305f\u3068\u3059\u308c\u3070CPA\u306f10,000\u5186\u3068\u306a\u308a\u307e\u3059\u304c\u30fb\u30fb<\/p>\n<p>\u3055\u3089\u306b<span style=\"border-bottom:dotted 1px\" >\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u6bce\u6708\u7121\u6599\u3067\u65b0\u898f\u9867\u5ba2\u309230\u4eba\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001CPA\u306f\u534a\u5206\u306e5,000\u5186\u3068\u3044\u3046\u8a08\u7b97\u304c\u3067\u304d\u3001\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u65e9\u304f\u56de\u53ce\u3057\u3001\u305d\u306e\u5206\u5229\u76ca\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059<\/span>\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv15.jpg\" alt=\"\" width=\"1580\" height=\"830\" class=\"aligncenter size-full wp-image-7013\" \/><\/p>\n<h3 class=\"style3\">\n\u65b0\u3057\u3044\u96c6\u5ba2\u5c0e\u7dda\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3068\u306f\uff1f<br \/>\n<\/h3>\n<p>\u524d\u8a18\u3057\u307e\u3057\u305f\u304c\u3001\u300c\u5e97\u982d\u770b\u677f\u306b\u3088\u308b\u98db\u3073\u8fbc\u307f\uff08\u9ed9\u3063\u3066\u3044\u3066\u3082\u304a\u5ba2\u3055\u3093\u304c\u5165\u3063\u3066\u304d\u3066\u304f\u308c\u308b\u3088\u3046\u306a\u99c5\u524d\u306e\u597d\u7acb\u5730\u306e\u5e97\u8217\u306f\u9ad8\u984d\u306a\u5bb6\u8cc3\u304c\u304b\u304b\u308b\uff09\u300d\u3084\u300c\u65b0\u805e\u5e83\u544a\u3084\u6298\u308a\u8fbc\u307f\u30c1\u30e9\u30b7\uff08\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u6e2c\u308a\u96e3\u304f\u3044\uff09\u300d\u306b\u4ee3\u308f\u308a\u3001\u73fe\u5728\u3067\u306f\u300c\u7f8e\u5bb9\u7cfb\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u3078\u306e\u5e83\u544a\u8cbb\u306b\u3088\u308b\u96c6\u5ba2\u300d\u304c\u4e3b\u6d41\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<span style=\"border-bottom:dotted 1px\" >\u30dd\u30fc\u30bf\u30eb\u30b5\u30a4\u30c8\u306b\u306f\u63b2\u8f09\u9805\u76ee\u304c\u9650\u3089\u308c\u3066\u304a\u308a\u3001\u591a\u5e97\u8217\u3068\u306e\u5dee\u5225\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u307e\u305f\u63b2\u8f09\u5e97\u8217\u3082\u7121\u6570\u306b\u3042\u308b\u305f\u3081\u81ea\u793e\u306e\u60c5\u5831\u306f\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u7d50\u5c40\u3001\u30e9\u30a4\u30d0\u30eb\u5e97\u3088\u308a\u3082\u591a\u304f\u306e\u5e83\u544a\u8cbb\u3092\u639b\u3051\u306a\u3051\u308c\u3070\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u306e\u304c\u73fe\u72b6\u3067\u3059<\/span>\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u3001\u30b5\u30ed\u30f3\u7cfb\u5e97\u8217\u306e&#8221;\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8&#8221;\u3067\u306f\u3001\u304a\u5e97\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u30fb\u4fa1\u683c\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u304a\u5ba2\u69d8\u304c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u306a\u304c\u3089\u300c<strong>\u65e5\u5e38\u3092\u5fd8\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u6975\u4e0a\u306e\u4f53\u9a13<\/strong>\u300d\u3084\u300c<strong>\u65b0\u3057\u3044\u81ea\u5206\u306b\u751f\u307e\u308c\u5909\u308f\u308b\u81ea\u5206\u50cf<\/strong>\u300d\u305d\u3093\u306a\u30a4\u30e1\u30fc\u30b8\u3092\u81a8\u3089\u307e\u305b\u3089\u308c\u308b\u3088\u3046\u306b\u3001\u5e97\u8217\u5185\u306e\u96f0\u56f2\u6c17\u3084\u65bd\u8853\u98a8\u666f\u3092\u306a\u3069\u3092\u4f1d\u3048\u3001\u30e9\u30a4\u30d0\u30eb\u5e97\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv13.jpg\" alt=\"\" width=\"1580\" height=\"960\" class=\"aligncenter size-full wp-image-7011\" \/><\/p>\n<p>\u3068\u306f\u3044\u3048\u3001\u5973\u6027\u5ba2\u3092\u9b45\u4e86\u3059\u308b\u3088\u3046\u306a\u7f8e\u3057\u3044\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u5b8c\u6210\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u300c\u305d\u3053\u304b\u3089\u96c6\u5ba2\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\uff1f\u300d\u306f\u307e\u305f\u5225\u306e\u8a71\u306b\u306a\u308a\u3001\u81ea\u793e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304b\u3089\u65b0\u898f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5168\u4f53\u306b\u30a2\u30af\u30bb\u30b9\u3092\u547c\u3073\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001<span style=\"border-bottom:dotted 1px\" 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decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv10-1.jpg\" alt=\"\" width=\"1920\" height=\"1752\" class=\"aligncenter size-full wp-image-7002\" \/><\/p>\n<p>\u3064\u307e\u308a\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u305f\u3060\u6240\u6709\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u96c6\u5ba2\u304c\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u30fb\u30fb<\/p>\n<p>\u7f8e\u5bb9\u5ba4\u3067\u3042\u308c\u3070\u300c\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u6559\u3048\u308b\u96e8\u306e\u65e5\u3082\u30d8\u30a2\u30b9\u30bf\u30a4\u30eb\u3092\u30ad\u30fc\u30d7\u3059\u308b3\u3064\u306e\u30b3\u30c4\u300d\u3068\u3044\u3063\u305f\u8a18\u4e8b\u3001\u6574\u4f53\u9662\u3067\u3042\u308c\u3070\u300c\u30ac\u30c3\u30c1\u30ac\u30c1\u306b\u51dd\u308a\u56fa\u307e\u3063\u305f\u80a9\u3092\u30b9\u30c3\u3068\u697d\u306b\u3059\u308b\u7c21\u5358\u30b9\u30c8\u30ec\u30c3\u30c1\u300d\u3068\u3044\u3063\u305f\u6709\u76ca\u306a\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3066\u3044\u304d\u306a\u304c\u3089\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u81ea\u4f53\u306b\u591a\u304f\u306e\u30a2\u30af\u30bb\u30b9\u3092\u96c6\u3081\u3001<strong>\u304a\u5e97\u306e\u8a8d\u77e5\u3092\u5e83\u3052\u308b\u305f\u3081\u306b\u6d3b\u7528\u3059\u308b<\/strong>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/p>\n<p>\u307e\u305f\u3001\u5236\u4f5c\u4f1a\u793e\u306b\u3088\u3063\u3066\u4f5c\u3089\u308c\u305fHTML\u5f62\u5f0f\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306f\u3001\u65b0\u3057\u3044\u60c5\u5831\u3092\u8ffd\u52a0\u3059\u308b\u305f\u3073\u306b\u30da\u30fc\u30b8\u306e\u8ffd\u52a0\u30fb\u4fee\u6b63\u4f9d\u983c\u3092\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u304c\u3001WordPress\u3067\u69cb\u7bc9\u3057\u305f\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306f\u81ea\u793e\u5185\u3067\u3069\u3093\u3069\u3093\u3068\u8a18\u4e8b\u3092\u5897\u3084\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 class=\"style3\">\n\u30f4\u30a7\u30cb\u30b9\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u9069\u3057\u305fWordPress\u3067\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u69cb\u7bc9<br \/>\n<\/h3>\n<p><span style=\"border-bottom:dotted 1px\" 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decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv13-1.jpg\" alt=\"\" width=\"1580\" height=\"960\" class=\"aligncenter size-full wp-image-7012\" \/><\/p>\n<p>\u4f8b\u3048\u3070\u300c<a href=\"https:\/\/www.google.co.jp\/webhp?sourceid=chrome-instant&#038;ion=1&#038;espv=2&#038;ie=UTF-8#q=%E3%83%AA%E3%83%B3%E3%82%B4\" target=\"_blank\" rel=\"noopener noreferrer\">\u308a\u3093\u3054<\/a>\u300d\u3068\u691c\u7d22\u3057\u305f\u5834\u5408\u306b\u306f\u3001\u30ea\u30f3\u30b4\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3084\u30ea\u30f3\u30b4\u3092\u4f7f\u3063\u305f\u30ec\u30b7\u30d4\u3001\u30ea\u30f3\u30b4\u306e\u901a\u8ca9\u306a\u3069\u3001\u3042\u306a\u305f\u3068\u79c1\u3067&#8221;\u307b\u307c\u540c\u3058\u60c5\u5831&#8221;\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001\u5b9f\u5e97\u8217\u3092\u69cb\u3048\u308b\u30a8\u30b9\u30c6\u30b5\u30ed\u30f3\u3001\u7f8e\u5bb9\u5ba4\u3001\u6574\u4f53\u306a\u3069\u5730\u57df\u7279\u6709\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u300c\u6e0b\u8c37\u3000\u7f8e\u5bb9\u5ba4\u300d\u3068\u5730\u57df\u540d\u3092\u5165\u308c\u306a\u304f\u3066\u3082 \u300c<a href=\"https:\/\/www.google.co.jp\/?gfe_rd=cr&#038;ei=EA-wWJG2BcaQ8QfbiqC4CA#q=%E7%BE%8E%E5%AE%B9%E5%AE%A4\" target=\"_blank\" rel=\"noopener noreferrer\">\u7f8e\u5bb9\u5ba4<\/a>\u300d\u3068\u3044\u3046\u5358\u4f53\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u691c\u7d22\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u691c\u7d22\u8005\u306e\u751f\u6d3b\u57fa\u76e4\u3068\u3057\u3066\u3044\u308b\u5730\u57df\u304c\u53cd\u6620\u3055\u308c\u3001\u3042\u306a\u305f\u3068\u79c1\u3067\u306f&#8221;\u9055\u3046\u691c\u7d22\u7d50\u679c&#8221;\u304c\u51fa\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<span style=\"border-bottom:dotted 1px\" 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decoding=\"async\" loading=\"lazy\" src=\"http:\/\/anthem00.xsrv.jp\/2023_new_tcd\/wp-content\/uploads\/2017\/05\/marketing-ltv11.jpg\" alt=\"\" width=\"2470\" height=\"1897\" class=\"aligncenter size-full wp-image-7003\" \/><\/p>\n<h3 class=\"style3\">\n\u30ea\u30d4\u30fc\u30c8\u7387\u3092\u9ad8\u3081\u5229\u76ca\u3092\u6700\u5927\u5316\u3055\u305b\u308b\u305f\u3081\u306e\u4ed5\u7d44\u307f\u3068\u306f\uff1f<br \/>\n<\/h3>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f1:5\u306e\u6cd5\u5247\u304c\u3042\u308a\u300c<span style=\"border-bottom:dotted 1px\" 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\/><\/p>\n<p>\u7279\u306b\u3001\u30b5\u30ed\u30f3\u7cfb\u306e\u5e97\u8217\u3067\u306f\u9aea\u3092\u5207\u3063\u305f\u308a\u3001\u808c\u306e\u624b\u5165\u308c\u3092\u3057\u305f\u308a\u3001\u7b4b\u8089\u3092\u307b\u3050\u3057\u305f\u308a\u3001\u57fa\u672c\u7684\u306b\u306f\u4e00\u5bfe\u4e00\u3067\u304a\u5ba2\u69d8\u3068\u3075\u308c\u3042\u3044\u3001\u4f1a\u8a71\u3092\u3057\u306a\u304c\u3089\u65bd\u8853\u3092\u3057\u305f\u308a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001<span style=\"border-bottom:dotted 1px\" 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